Updated: Mar 25
The Origins of Narrative
"We tell ourselves stories in order to live." Joan Didion, The White Album
The Soul of Narratives:
One of Human's Oldest Technologies
A Source of Resilience
The narrative is one of the oldest technologies to transform the human experience. And we have learned new ways to tell stories throughout our growth as a species while staying connected across growing distances.
Through our shared histories and our not-so-common perspectives, the narrative has started revolutions as well as to bring us together in times of catastrophe. This power lies in all our hands and shapes everything we see and how we see it.
For centuries, the narrative has given us the rare ability to truly connect as humans. It is at the heart of our difficulties, the high places and the low. Nations are built on their own stories, and businesses grow to the narrative of their mission.
And when we understand narrative to its fullest, we are given the ability to find themes in the subtext of our interactions and foresee the patterns that go unseen by data alone. And as we make it through challenging times, narrative helps us stay resilient.
The Use of Narrative in the Workplace
Narrative in the Workplace:
Strategic High-Level Overview
Quantitative and Qualitative Analysis
As we look at the internal landscape of an organization, we see a system of unique individuals that all bring their own views. Whether it's heard or muffled, their voice can cause a shift in team dynamics or even the whole culture.
As we learn and grow to understand how narrative affects the workplace, we will look through the different lenses of the sciences and find a new diagnostic tool that doesn't entirely rely on one epistemology.
This cross-disciplinary focus will broaden the focus and soften restrictions, giving employees new ways to discover what it means to work towards a common mission.
This strategic, high-level overview can help you apply different data sets in diverse ways – to arrange and rearrange without getting lost in the details. And once the problem is found, you can continue to parse the narrative into more minor themes.
Using quantitative and qualitative analysis, we will help you find connections that numbers alone can't see. This is best said by Brené Brown, who's found throughout her years of research that "stories are data with a soul."
Flexible Framework with Wide Application
A Diagnostic Framework:
Tell Organization's Story on a Continuum
Discover New Perspectives
Give Voice Employee's
The beauty of narratives is that they can be found as a foundational source within all major epistemologies.
British Literary Critic Terry Eagleton explains it as such:
The concept of ideology arose at the historical point where systems of ideas first became aware of their own partiality, and this came about when those ideas were forced to encounter alien or alternative forms of discourse.
This gives way to the flexibility that a narrative can offer because it helps give direction. Whether it's through finances or social impact, we can develop, tell, and tweak a story that helps us find new possibilities.
And within every organization, employees tell their own stories of their lives and what the job means to them. With an eye towards engagement and satisfaction, we can find the story of your organization. And this is more than just a managerial tool.
It is a tool for the next generation of democracy that can give a voice to the voiceless. Many minorities have to face the winding landscapes that come about when they have to navigate a narrative that doesn't include them.
And with consistent input from employees, we create a map of who feels supported and who has fallen to the margins.
Tell your story:
Align to What Truly Matters
Create Holistic Narratives of the Modern World
Bring Meaning to Complexity
A Continuum of Multiple Lenses
When you grasp the guiding narratives within your organization, you are given a chance to find what really matters when it's all said and done. And translating human connection to a culture of connection will be a vital component of moving into a new era of business.
Profit maximization may no longer be the answer, as many companies look to find long-term value in long-term social impact. And this only means a closer relationship between the narratives of your culture and social impact.
This transition gives you a new chance to step into a state of growth and lifelong learning. And as we look to add the science of complexity, you can walk a holistic and inclusive continuum.